Advertising Rates & Sponsorship Opportunities

Relevant, Engaging Marketing for Your Product

Interactive Marketing for Your Brand

Reaching devoted equestrians around the world.

Everywhere you want to be—magazines, social media, podcasts, and in-person at major public events. Aligning your brand with Julie Goodnight gives you a full-access pass to her 100% organic, engaged fan base, cultivated over decades.

Advertising packages include ad space in her 27,324-member opt-in newsletter, as well as social media posts and dedicated eblasts. Goodnight’s Facebook page, with 390K organic followers, has a highly active, engaged fan base, with an average monthly post reach of 2.4 million, and 11.2 million total video views in 2021. Goodnight excels at getting the word out to her growing audiences on Instagram, Twitter, YouTube, and Pinterest.

Goodnight is face-to-face with the consumer, promoting endorsed products at major equestrian events. She reaches an estimated 300,000 fans each year during live presentations and autograph signings, and thousands more with her monthly syndicated column in regional horse publications. Her hugely popular podcast, Ride On with Julie Goodnight, reaches a global audience with over 217k downloads and growing.

We invite you to look at the following advertising and endorsement options, and to put these amazing numbers to work for you.

—Twyla Walker Collins, Business Manager

Our Audience

About Julie Goodnight

Julie Goodnight’s childhood passion blossomed into a remarkable career as an internationally known horse trainer and TV personality. Following a successful run as a youth rider on the Hunter/Jumper circuits of Florida, Goodnight headed west to pursue her dreams of skiing, mountain climbing, whitewater adventures, and wilderness riding. She galloped her way through college on the backs of racehorses in New Mexico, moving to Colorado and founding her horse training business in 1985.

Goodnight quickly became known for having a magical touch with horses, and a gift for communicating with people. In 2008, she became the executive producer and host of the TV series, “Horse Master with Julie Goodnight,” an unscripted horse training series that aired weekly on RFD-TV for 11 years—with Goodnight starring in all 260 episodes.

Today, Goodnight teaches people around the world about horses and riding, both online via her website and as a social media influencer, and in person at public and private events. Her Goodnight Academy website offers a massive variety of entertaining and educational content, as well as memberships, short courses, and personalized online coaching.

Advertiser & Sponsor Testimonials

“Circle Y Saddles has been a proud sponsor of Julie Goodnight for ten years. Julie and her team are dedicated supporters of our products and a pure joy to work with. Julie is a great listener and truly understands the definition of partnership. She and her team consistently take the time to understand our company's goals and incorporate our initiatives into her own. Her followers are a dedicated group of horse owners looking to do the very best for their horses, and therefore will always be our target market. We have found great success partnering with Julie at events and expos. Not only is she able to draw a crowd, but she is able to convey her positive first-hand experiences with our products in face-to-face interactions. Her teaching methods appeal to the masses and her down-to-earth attitude creates a stress-free environment to learn. We will always be proud to call Julie a part of Team Circle Y.”

Darrel Nephew, Circle Y Saddles

Exclusive Sponsor since 2009

“As an educator and horsewoman, Julie’s knowledge base is extensive, making her the perfect spokesperson for Myler Bits. She works tirelessly to promote Myler Bits through real education and substantive knowledge, rather than marketing glitz and gimmicks. When she speaks in public, we are always confident in her ability to represent our brand professionally and knowledgeably. She has developed an impressive network of consumer outreach through social media, television and personal appearances at both clinics and expos, all of which she utilizes for the promotion of our brand. From a business perspective, she understands our needs and communicates very clearly and honestly. She is always approachable, trustworthy and dependable as a business partner. The reach is excellent, and the audience is our demographic.”

Judy Auble, Sales Manager for Toklat & Myler Bits

Exclusive Sponsor & Presenting Sponsor for Horse Master with Julie Goodnight

Sponsorship & Endorsement

Non-Exclusive Sponsorship

$1500-2500 per month, minimum 12-month commitment
Includes the use of Goodnight's name and likeness, plus written and video testimonials, Social media posts and digital advertising are also available. To ensure integrity, Goodnight must test and use products prior to endorsement.

Exclusive Sponsorship

$3500 per month, minimum 24-month commitment

Includes use of name, likeness, and testimonials, plus Goodnight's active promotion across all of her platforms.
Social media posting
Banner ad and sponsor page on
Goodnight’s websites
Access to Goodnight’s opt-in email database
Production of relevant and engaging content
Product placement
In-person promotion at public events.

Individual

$18for freelancer/sign user

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Corporate

$228for corporate/large business

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Advertising Opportunities

E-blasts

$980 per send, limited availability
Your content is sent to 27,324 opt-in subscribers under Goodnight’s masthead. We send mobile-friendly eblasts with high-quality content that gets results.

Social Media Posts

$750 per month for 2 posts, 6 months minimum
Access to Goodnight's 390K+ followers will ensure high engagement and reach for your brand on the most effective platforms—Facebook, Twitter, Instagram, and YouTube.

Newsletter ads

$350 per month, 3 months minimum
Your monthly advertisement is shared directly with 27,324 opt-in subscribers who are looking for products to enrich their horse life.

Ride On with Julie Goodnight

Podcast Sponsorship & Advertising Opportunities

70

Episodes

217K

Downloads

Available On

Advertiser

$500 per month, 3 months minimum
30-second pre-recorded commercial spot during each episode, Goodnight reads your ad for an additional cost.

Segment sponsor

$950 per month, 6 months minimum
Announced as the presenting sponsor for the popular "What the Hay? Q&A" segment. A 30-second pre-recorded commercial placement at peak listener time of the episode is included.

Presenting sponsor

$2500 per month, 12 months minimum
Spotlighted at the introduction and conclusion of every episode, and mentioned everywhere the podcast is promoted. Plus, a 30-second pre-recorded commercial placement at a peak listener time is included..

For more information email Twyla@JulieGoodnight.com or call (719)530-0531