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Advertising Rates & Sponsorship Opportunities
Relevant, Engaging Marketing for Your Brand
Interactive Promotion for Your Business
Reaching devoted equestrians around the world.

Everywhere you want to be—social media, podcasts, magazines and in touch with the equine community. Aligning your brand with Julie Goodnight gives you a full-access pass to her 100% organic and engaged fan base.

Sponsoships include ad space in her content-rich monthly newsletter, plus eblasts dedicated to your exclusive content sent to 22,500 opt-in subscribers.

Goodnight’s social media is well above the curve, and sponsors reap the rewards, In 2023 alone, she boasts 380K followers on Facebook, an organic post reach of 9.8 million and 12.2 million total video views. 

Sponsors have the opportunity to gain exposure through Goodnight’s YouTube Channel, which offers hundreds of entertaining and educational videos, culminating in 2 million views.

Goodnight is face-to-face with the consumer at major equestrian events, reaching 300,000 fans each year during live presentations and autograph signings. She reaches thousands more with her monthly syndicated column in regional horse publications across the United States.

Her award-winning podcast, Ride On with Julie Goodnight, reaches a global audience, and has over 320k downloads so far. It attracts listeners across all disciplines and experience levels in their common pursuit of learning more and doing better for the horse.

We invite you to look at the following advertising and endorsement options, and put these amazing numbers to work for you!

—Twyla Walker Collins, Business Manager

Our Audience
0 K
Followers
2023
9.8 Million
Reach
240K
Engagement
0 K
Followers
2023
271K
Reach
24K
Engagement
2 Million
Views
2023
10.2K
Subscribers
48K
Unique Viewers
About Julie Goodnight
Julie Goodnight’s childhood passion blossomed into a remarkable career as an internationally known horse trainer and TV personality. Following a successful run as a youth rider on the Hunter/Jumper circuits of Florida, Goodnight headed west to pursue her dreams of skiing, mountain climbing, whitewater adventures, and wilderness riding. She galloped her way through college on the backs of racehorses in New Mexico, moving to Colorado and founding her horse training business in 1985. 
 
Goodnight quickly became known for having a magical touch with horses, and a gift for communicating with people. In 2008, she became the executive producer and host of the TV series, “Horse Master with Julie Goodnight,” an unscripted horse training series that aired weekly on RFD-TV for 11 years—with Goodnight starring in all 260 episodes. 
 
Today, Goodnight teaches people around the world about horses and riding, both online via her website and as a social media influencer, and in person at public and private events. Her Goodnight Academy website offers a massive variety of entertaining and educational content, as well as memberships, short courses, and personalized online coaching.  
Advertiser & Sponsor Testimonials
“Circle Y Saddles has been a proud sponsor of Julie Goodnight for ten years. Julie and her team are dedicated supporters of our products and a pure joy to work with. Julie is a great listener and truly understands the definition of partnership. She and her team consistently take the time to understand our company's goals and incorporate our initiatives into her own. Her followers are a dedicated group of horse owners looking to do the very best for their horses, and therefore will always be our target market. We have found great success partnering with Julie at events and expos. Not only is she able to draw a crowd, but she is able to convey her positive first-hand experiences with our products in face-to-face interactions. Her teaching methods appeal to the masses and her down-to-earth attitude creates a stress-free environment to learn. We will always be proud to call Julie a part of Team Circle Y.”
Darrel Nephew, Circle Y Saddles
Exclusive Sponsor since 2009
“As an educator and horsewoman, Julie’s knowledge base is extensive, making her the perfect spokesperson for Myler Bits. She works tirelessly to promote Myler Bits through real education and substantive knowledge, rather than marketing glitz and gimmicks. When she speaks in public, we are always confident in her ability to represent our brand professionally and knowledgeably. She has developed an impressive network of consumer outreach through social media, television and personal appearances at both clinics and expos, all of which she utilizes for the promotion of our brand. From a business perspective, she understands our needs and communicates very clearly and honestly. She is always approachable, trustworthy and dependable as a business partner. The reach is excellent, and the audience is our demographic.”
Judy Auble, Sales Manager for Toklat & Myler Bits
Exclusive Sponsor & Presenting Sponsor for Horse Master with Julie Goodnight
Sponsorship & Endorsement
To ensure integrity, Goodnight must test and use products prior to endorsement.
Non-Exclusive Sponsorship
$1500-2500per month, minimum 12-month commitment
Use of Goodnight's Name, Likeness, Written, & Video Testimonials
Promotion on Goodnight's Social Media Platforms
Ad space in Goodnight's content-rich monthly newsletter
Exclusive Sponsorship
$3500per month, minimum 24-month commitment
Use of Goodnight's name, likeness, written, & video testimonials
Active promotion across all of Goodnight's online & social media platforms
Banner ad & sponsor page on Goodnight’s websites
Ad space in Goodnight's content-rich monthly newsletter & eblasts dedicated to your exclusive content
Product placement & brand exposure
In-person promotion at public events
Become A Sponsor
Advertising Opportunities
E-blasts

$980 per send, limited availability
Your content is sent to 22,500 opt-in subscribers under Goodnight’s masthead. We send mobile-friendly eblasts with high-quality content that gets results.

Social Media Posts

$750 per month for 2 posts, 6 months minimum
Access to Goodnight's 380K+ followers will ensure high engagement and reach for your brand on the most effective platforms—Facebook, Twitter, Instagram, and YouTube.

Newsletter ads

$350 per month, 3 months minimum
Your monthly advertisement is shared directly with 22,500 opt-in subscribers who are looking for products to enrich their horse life.

Become An Advertiser
Ride On with Julie Goodnight
Podcast Sponsorship & Advertising Opportunities
84

Episodes

320K

Downloads

Available On
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Learn More About the Podcast
Advertiser

$500 per month, 3 months minimum
30-second pre-recorded commercial spot during each episode, Goodnight reads your ad for an additional cost.

Segment sponsor

$950 per month, 6 months minimum
Announced as the presenting sponsor for the popular "What the Hay? Q&A" segment. A 30-second pre-recorded commercial placement at peak listener time of the episode is included.

Presenting sponsor

$2500 per month, 12 months minimum
Spotlighted at the introduction and conclusion of every episode, and mentioned everywhere the podcast is promoted. Plus, a 30-second pre-recorded commercial placement at a peak listener time is included..

Become A Podcast Sponsor

For more information email Twyla@JulieGoodnight.com or call (719)530-0531

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